Adzilla pulls out of the US, headed for Asia

by certifiedbug on October 15, 2008

in News

On the heels of a Congressional crackdown on Charter Communications and its Web tracking partner NebuAd, behavioral advertising firm Adzilla has reportedly quit the US market following the resignation of chief executive Toby Gabriner.

Gabriner, who was named CEO at Adzilla earlier this year, told the New York Times,

“It’s not like I didn’t know that privacy was a potential third rail,” he said. “None of us saw that it would become this much of an issue this quickly.”

Adzilla’s website.

UK Parliamentary question regarding Phorm, a targeted advertisement service formerly known as 121Media.

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