While performing a search I saw the red warning circle given by Web Of Trust (WOT) to sites they have rated dangerous.
Normally one should stop there people but I was digging. In a clean, uninfected virtual machine I opened the url which took awhile to load its nasty stuff and then the popups began.
“Don’t close this window if your want you PC to be clean” 
Certifiedbug. September 6, 2008.
http://certifiedbug.com/blog/2008/09/06/smartantivirus2009-rogue-security-program/
Harry Waldon has a nice article Malware Close Encounters – Close Pop-ups using Task Manager to safely exit which could help users to exit a pop-up install before too much damage is inflicted.
