Edelman proposes five rights to protect on-line Advertisers

by certifiedbug on September 21, 2009

in News

Benjamin Edelman

I offer five rights to protect advertisers from increasingly powerful ad networks — avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what they’re buying. I explain the need for these rights by presenting specific practices causing particular concern.

Towards a Bill of Rights for Online Advertisers

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