Microsoft is enabling global marketers to utilize the desktop or Internet browsing experience exclusively for their brand, with Windows Theme Experience and Windows Personalization Gallery. The announcement was made at the Monaco Media Forum in Monte Carlo.
Both of these Windows 7 theme experiences are being tested by a handful of brands as part of a pilot program that runs until October 2010. The themes allow new consumer engagement opportunities across Microsoft’s unique product portfolio and let consumers connect with their favorite brands outside of traditional online advertising. The themes are opt in for consumers, who have the choice to download the branded themes they are most passionate about.
ZDNet article. http://blogs.zdnet.com/microsoft/?p=4538
