Post-transaction marketers Webloyalty, Vertrue, and Affinion have attracted criticism for solicitations that tend to deceive consumers. Their services typically entail recurring billing programs that promise a savings or discount, but actually charge users on an ongoing basis. They promote these services while customers are finishing the checkout process at trusted e-commerce sites — a time when few users expect unrelated offers from third parties. Furthermore, they obtain consumers’ credit card numbers from partner sites — so a user may enter a billing relationship and face credit card charges without providing a card number to the company that posts the charges.
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Benjamin Edelman – December 4, 2009
Payment Card Network Rules Prohibit Aggressive Post-Transaction Tactics
