Rogue security products use false advertising, drop malware and often have a similar name or appearance to legitimate security software.
Scareware has already mimicked the Windows Security Center. This one mimics Microsoft Security Essentials and calls itself “Security Essentials 2010”.
Microsoft Malware Protection Center.
As we in the MMPC have always been quick to point out, Microsoft Security Essentials can be downloaded and used without charge by users running genuine Windows (from here: http://www.microsoft.com/security_essentials/). So anything mimicking Microsoft Security Essentials but asking for any sort of payment is clearly Up To No Good.
Screen-shots and more information at the MMPC Threat Research & Response Blog.
Microsoft detects the imposter as Trojan:Win32/Fakeinit. Encyclopedia here
http://certifiedbug.com/blog/category/scareware-rogues/
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