C-NetMedia

Ben Edelman on C-NetMedia’s business and marketing practices, “Work To Be Done”

by certifiedbug on February 16, 2008

in Internet Security

Additional comment on Certifiedbug’s “C-NetMedia’s Deceptive Practices”.

In his missive at C-NetMedia , Edelman criticized several prominent companies for failing to hold C-NetMedia accountable for its practices.

  • Google and other search engines could block the widespread deceptive ads from C-NetMedia and its marketing partners. C-Net and its partners have continued these practices for more than a year. Google claims to be tough on malware, and Google does exclude some harmful organic search results. But Google has been ineffective in removing the false and deceptive ads shown above, among many others, despite ample complaints from users and security researchers.
  • McAfee could remove its Hacker Safe certification from C-NetMedia sites. At present, the McAfee logo gives users the false impression that McAfee endorses C-Net and the McAfee vouches for the effectiveness of C-Net’s software. I gather neither is truly the case. Indeed, McAfee’s HackerSafe certifies some C-Net sites at the same time that McAfee’s SiteAdvisor characterizes rates those same sites as red. In my view, the SiteAdvisor rating better describes the view of security experts and better serves typical users. (Disclosure: I serve as a member of the Board of Advisors of McAfee SiteAdvisor.) (Update, February 14, 11:30am: McAfee has withdrawn HackerSafe certification of C-NetMedia sites.)
  • Microsoft could withdraw its Certified for Windows Vista certification on the basis of C-NetMedia’s violations of various ASC rules, as cited above. Anticipating this kind of harmful marketing practices, Microsoft’s certification rules provide ample basis for excluding C-Net on the basis of its deceptive advertising. Microsoft’s concern should be particularly acute because C-Net copied the layout and format of the Microsoft Antispyware site, because C-Net marketing partners trade on Microsoft’s brand name and product names, and because C-Net products worsen the experience of Windows users (i.e. by charging a fee for security software, when Microsoft provides similar software for free).
  • ClickBank could eject C-NetMedia from ClickBank’s affiliate network due to the pattern and practice of false and misleading ads placed by ClickBank affiliates in their promotion of C-Net offers. ClickBank’s Client Contract specifically prohibits fraudulent, deceptive, false or misleading information in advertising messages (clause 7.n.), and Clickbank reserves the right to immediately suspend violators (9.d.). But at present, C-NetMedia seems to remain a ClickBank clent in good standing.

Source: Edelman

According to Information Week, a request for comment left with an assistant of Erik M. Pelton, the attorney of record for C-NetMedia’s trademark filings, went unanswered.
In addition, Information Week found no building resembling the company’s illustration of its headquarters visible on the Google Maps satellite photo of the posted address.

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C-NetMedia Deceptive Practices

by certifiedbug on February 14, 2008

in Internet Security

Spyware Researcher Ben Edelman continues his investigation on C-NetMedia.
Critiquing C-NetMedia’s Anti-Spyware Offerings and Advertising Practices

Not every “anti-spyware” program is what it claims to be. Some truly have users’ interests at heart — identifying and removing bona fide risks to privacy, security, stability, or performance. Others resort to a variety of tricks to confuse users about what they’re getting and why they purportedly need it.

This article reports the results of my examination of anti-spyware software from C-NetMedia. I show:

  • Deceptive advertising, deceptive product names, and deceptive web sit
    e designs falsely suggest affiliation with security industry leaders. Details.
  • The use of many disjoint product names prevents consumers from easily learning more about C-Net, its reputation, and its practices. Details.
  • High-pressure sales tactics, including false positives, overstate the urgency of paying for an upgraded version. Details.

Note that C-NetMedia is unrelated to the well-known technology news site CNET Networks. See further discussion below.

Deceptive advertising, deceptive product names, and deceptive web site design falsely suggest affiliation with security industry leaders.

Some C-NetMedia products are marketed using practices, keywords, labels, and layouts that falsely suggest they come from security industry leaders. This suggestion comes from both the actions of C-Net itself, as well as from the actions of C-Net’s marketing partners.

Consider the top three ads for a Google search for “Spybot”, a popular early anti-spyware program (full name “Spybot Search & Destroy”). As shown at right, the top three ads each specifically mention “Spybot” — the first two, in directory names; the third, in its domain name. Furthermore, all three ads also include the distinctive and original phrase “Search & Destroy” that specifically describes the genuine Spybot product. Yet in fact each of these three ads takes users to the unrelated site spywarebot.com (emphasis added) (screenshots: 1, 2, 3). Clicking the first ad immediately takes a user to spywarebot.com via the ClickBank advertising network. As to the second and third ads, traffic flows through independent “landing page” sites which in turn show ClickBank links to promote Spywarebot. These landing pages are hosted on the deceptively-named domains named spybot-sd-info.com and www-spybotcom.com — each further (but falsely) suggesting an affiliation with the genuine “spybot” product.

Ben’s Complete Article

Spybot Search and Destroy (Spybot-S&D) Official Home Page: http://www.safer-networking.org/en/home/index.html

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