In feedback to Mozilla the number one reason users gave for not upgrading to Firefox 3 was the new location “awesome” bar.
When in doubt, sample it out…
http://blog.mozilla.com/metrics/
When we expanded the capabilities of the location bar to search against all history and bookmarks in Firefox 3, a lot of people contacted us to say that they had certain bookmarks they didn’t really want to have displayed. In some cases users had intentionally hidden these bookmarks in deep hierarchies of folders, somewhat similar to how one might hide a physical object. Having something from your previous browsing displayed to someone else who is using your computer (or even worse) to a large audience of people as you are giving a presentation, is really one of the most embarrassing things that Firefox can do to you. So now in Firefox 3.5, users have complete control over what types of information are displayed in the location bar (or suggestions can be turned off entirely):
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