RightMedia

Long article, make a nice pot of tea and settle in.

Benjamin Edelman

Yahoo’s Right Media ad marketplace features widespread ads exactly designed to deceive. I present ten examples of these deceptive ads, and I critique their unwelcome characteristics. To estimate the prevalence of deceptive tactics, I examine Right Media’s own analysis ad characteristics — finding that by Right Media’s own admission, deceptive ads total 35% or more of Right Media’s advertising inventory.

http://www.benedelman.org/rightmedia-deception/

http://certifiedbug.com/blog/tag/edelman/

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