Benjamin Edelman
January 5, 2010
When an advertiser buys a pay-per-click ad and subsequently makes a sale, it’s natural to assume that sale resulted primarily from the PPC vendor’s efforts on the advertiser’s behalf. But tricky PPC platforms take advantage of this assumption by referring purchases that would have happened anyway. Then, when advertisers evaluate the PPC traffic they bought, they overvalue this “conversion inflation” traffic — leading advertisers to overbid and overpay.
In this piece, I show Google and its partners still covering popular sites with PPC advertisements promoting those same sites. I present the role of InfoSpace, the Google partner at the core of these misplacements, and I argue that Google should long ago have severed its ties to InfoSpace. I cite specific Google promises that these placements violate, and I critique Google’s contractual disclaimers that claim advertisers must pay for these bogus placements. Finally, I propose specific actions Google should take to satisfy to its obligations to advertisers.
Article here
http://certifiedbug.com/blog/tag/edelman/
President Barack Obama announced his plans for securing cyberspace.
“we’ve had to learn a whole new vocabulary just to stay ahead of the cyber criminals who would do us harm — spyware and malware and spoofing and phishing and botnets.”
Obama also mention Conficker.
No single official oversees cybersecurity policy across the federal government, and no single agency has the responsibility or authority to match the scope and scale of the challenge. Indeed, when it comes to cybersecurity, federal agencies have overlapping missions and don’t coordinate and communicate nearly as well as they should — with each other or with the private sector. We saw this in the disorganized response to Conficker, the Internet “worm” that in recent months has infected millions of computers around the world.
http://certifiedbug.com/blog/tag/conficker/
Net savvy Obama used social networking sites such as Facebook and Twitter during his campaign.
Press release:
REMARKS BY THE PRESIDENT ON SECURING OUR NATION’S CYBER INFRASTRUCTURE
New York Times:
Fending Off Attacks in Cyberspace
Steve Riley
Will the new US “Cybersecurity Coordinator†actually be able to do anything?
