Galexia Pty Ltd.
The basic premise of privacy trustmarks is that end users are supposed to have confidence in web sites displaying the trustmark seal, as it presumably indicates that the site adheres to good privacy standards.[2] In practice, although trustmark seals all appear similar, the level of privacy protection varies a great deal. Some seals are backed by detailed standards and independent audits. Other seals are provided with no requirements or checks (other than payment). Some seals include a free dispute resolution service for complaints, other seals have no complaints mechanism or charge consumers for lodging complaints.
It’s a long interesting article, the author’s conclusion is on page 12 here.
Trustmark Schemes Struggle to Protect Privacy (2008)
Source: Sunbelt Blog
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